Founded by president John Staluppi in the early 1970s and starting out with Honda motorcycles, Atlantic Auto Group has become one of the leading automotive dealership groups in the Northeast. The company has put together the staff, facilities, capacity and convenient locations that it feels present the Atlantic Auto Group as the best choice for customers. “We are most known for being the largest auto group in the Tri-State area,” Staluppi says.

Atlantic Auto currently has 22 dealerships and represents 14 brands. Within its portfolio are five Hyundai, four Toyota/Scion, three Honda, two Nissan, two Lexus, two Audi, two Chevrolet, one Cadillac, one Chrysler Jeep Dodge Ram and one Volkswagen dealerships.


Strong Base

Atlantic Auto has built its empire by understanding that its sales teams will successfully get the customers in the fold by selling them their first Atlantic Auto car. The company has built leading new car dealerships and is among the leaders in certified pre-owned cars programs, and the company makes every effort to ensure that every pre-owned vehicle in its inventory exceeds customer expectations.  

However, it is the service experience the company provides that drives repeat business. The company knows that clients need more than a dealership to provide them with their new or used car, and it sees service and parts as the essential backbone of every one of its dealerships. Atlantic Auto Group tries to build long-standing relationships with customers through the efforts of its service departments, which feature state-of-the-art service centers that offer the latest in diagnostic equipment and the largest staff of certified technicians and service bays available. “Retention is everything in our business,” Staluppi says. “We win if the customer comes back.” 

One way that Atlantic Auto goes about establishing itself as the go-to option for car-buying customers in its target markets is through an active online presence. The company has developed as its group website.  When looking for a car on Long Island, Atlantic Auto expects to be in the top three searches for any customer. “We are right there with and auto trader,” Staluppi says. “Customers can search our entire new and used inventory for all 22 stores in one place.”

Atlantic Auto Group utilizes its online presence to better serve clients and customers wherever they are. Its Internet presence allows the company to offer shoppers a fair price, exclusive Internet specials, great service and the best automotive products available. 

Between its brick-and-mortar and online locations, Atlantic Auto Group is able to put Staluppi’s philosophy for operating dealerships into practice. The company believes it must treat every customer  – whether they visit at dealerships or online – as a member of the family. This is how the company believes it can provide unsurpassed experiences to its customers.

Atlantic Auto can also take advantage of its size when it comes to ensuring strong ties to the automotive manufacturers and other external partners.  The company has excellent buying power, and it engages in a perpetual quoting process on all outside services so it does not get tied up in long-term contracts.  “We believe in good relationships, but we always want to make sure we are never over-spending,” Staluppi says.

Atlantic Auto Group also strives to stay involved in its communities. In 2015, Atlantic Auto Group donated more than $100,000 to ROHHAD Fight Inc. Started by the family and friends of a Bayport girl with a rare obesity disorder, the nonprofit organization promotes awareness for - and funds research into - Rapid-onset Obesity with Hypothalamic Dysfunction, Hypoventilation and Autonomic Dysregulation. 

Earlier this year, New York Auto Giant - the operator of the Atlantic Auto Group - awarded Freeport High School graduate Jenell Muir a $10,000 scholarship. Muir earned the scholarship for her work urging drivers not to text and drive in the 2014-15 New York Auto Giant iDrive No Texting and Driving awareness campaign.

Atlantic Auto Group is also supporting the 12th Long Island Fight for Charity (LIFFC). Among the members of Long Island’s business community scheduled to 

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