With every automobile dealership carrying trusted brands and the latest models, it’s apparent that success in this business isn’t solely linked to the product. The car-buying market is officially back from the recession and customers have a wide array of retailers to choose from, keeping dealerships on their toes. Michael Brown, partner/owner at Atlantic Auto Group, explains that winning those customers comes down to communication. 

“The car business is really a people a business,” Brown says. “That’s what you’re doing all day – you’re managing people. You’re communicating with people, so what we need to be good at is communicating with employees and communicating with our customers. We need to manage the relationship with our customers and manage communication and accountability of our employees. If we can do that, we can be very successful.”

Read more: Atlantic Auto Group

One of the world’s leading manufacturers of performance and premium tires is increasing its capacity in North America. Pirelli Tire, a multinational company based in Milan, Italy, in 2012 opened a factory and distribution center in Silao, Mexico, that will allow it to better serve the continent.

The $400 million facility, the company’s first in Mexico, opened with a production capacity of 400,000 tires a year. This number is estimated to expand to 3.5 million units by the end of 2015 and 5.5 million tires once fully operational in 2017, the company says.

Read more: Pirelli Tire

NASCAR fans are famously loyal, but if they do not want their cars covered in NASCAR logos, they can at least get some of the glamor and gleam of their favorite racecars on their autos, trucks and SUVs at a new chain of branded car washes being opened in the Midwest. 

Dan Dyer, CEO of NASCAR Car Wash, doesn't personally know Danica Patrick, Dale Earnhardt Jr., Jimmie Johnson or Jeff Gordon, but he does have a license to wash. Dyer is using his license to reach tens of millions of car care enthusiasts who call themselves NASCAR fans. That could mean a huge boon for business, because when it comes to car care, more than three-quarters of fans take their cars to an automotive facility that is affiliated with NASCAR, according to July 2011 NASCAR Fan Council research.

Read more: NASCAR Carwash

Pep Boys has been in business since 1921, and it was only about two years after the first location opened that the company created its iconic logo – the caricatures of founders Manny, Moe & Jack. Although it’s been updated somewhat through the years, the three smiling faces in the logo have remained a Pep Boys hallmark. Those friendly faces in the logo, in fact, could be viewed as a nod to one of the company’s other signatures – an ongoing focus on customer satisfaction.

Read more: Pep Boys

Headquartered in Montvale, N.J., Mercedes Benz USA is responsible for distribution, marketing and customer service for all Mercedes Benz products in the United States. One of the most respected brands in the automotive industry, Mercedes Benz USA has gone to great lengths to improve its supply chain to help optimize its performance. 

“It is challenging to get all the cars we need with all the options, and this is a growing market,” says Rory Anne Hepner, general manager of vehicle distribution and logistics. Hepner manages retail vehicle distribution, imports and logistics, distribution systems, allocation and ordering, as well as vehicle preparation centers in Baltimore, Los Angeles, and Brunswick, Ga.  

Read more: Mercedes Benz USA

For Ford Motor Company, producing and marketing these vehicles means more than just financial growth. “This is not just something we’re doing to make a little money; it’s part of a core strategy of the company to find a better way to do things,” says Jon Coleman, the company’s chief strategist of alternative fuels.

Read more: Ford Motor Company

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